Skip to main contentSkip to navigationSkip to footer

About Us & Our History

Since the 1800’s a jewelry store occupied the corner, One South Street, at the rotary in Westborough, Massachusetts.
Designer Jewelers Westborough, MA
Designer Jewelers Westborough, MA
Designer Jewelers Westborough, MA

Victor Varriale, oldest son of parents deeply immersed in the jewelry store they owned in Framingham, Ma learned the jewelry business at a very young age spending hours by his father’s side.

In 1969, Vic, age 21 ventured out on his own and opened Westborough Jewelers on that very corner. Westborough Jewelers became known for outstanding customer service and relationships over it’s first decade in Westborough.

In 1979 the store re-located to the newly built Westborough Shopping Center on Lyman Street. It was then he built the area’s first in-house state of the art jewelry service and repair center. So, now a customer could have their jewelry repaired and DESIGNED on the premises. The store, still family operated, has served multigenerations of clients in the community of Westborough and many area towns, far and wide for 50 years.

Now spending his retirement in Florida, Vic still wants to create jewelry for new friends he’s met there and so he remains a part of his family owned, committed to service store.

Designer Jewelers Westborough, MA
Designer Jewelers Westborough, MA
Designer Jewelers Westborough, MA

In 1994 the tradition continued when Vic’s son, Derek joined him in the store. He learned the jewelry business from his father, grandfather, aunts and uncles who all are or have been involved in the family owned stores in Westborough, Framingham and Sudbury, MA.

Derek’s information technology background brought the jewelry store into the age of computers, from inventory to daily purchases to wish lists for clients making the operation of the store complete. Derek’s passion is helping clients find the perfect gift or prefect engagement ring for anyone he meets and sits down with. His diamond knowledge helps make the buyer feel comfortable with his or her choice.

Come in and have a coffee with Derek the next time you’re looking for something special for some help from Derek!

In 2010, Annie Varriale Zecker is a third generation jeweler and the youngest of seven children grew up in her family’s jewelry store in Framingham, MA where she worked and fell in love with diamonds and gemstones. Her jewelry career then took her to Westborough where she worked side by side with her oldest brother, Vic. After marrying and starting a family Annie moved to Atlanta where she continued her own jewelry career working in a large jewelry store there.

Now an empty nester Anne has moved back near her roots and joined her nephew, Derek at Designer Jewelers bringing her wealth of diamond and gemstone knowledge. She also attends the jewelry store buying shows, meets with our collections reps to choose which pieces we will have on display. She also shares the same passion as Derek to be committed to educate every customer.

Designer Jewelers Westborough, MA
Designer Jewelers Westborough, MA
Designer Jewelers Westborough, MA

In 2017 Erin Boyce became the store’s premiere goldsmith. Erin also grew up in her father’s store. At age 6 she made her first jewelry set, fashioned from wire found in her father’s workshop. Eventually she would go on to work and manage his store and graduated from the world renowned North Bennett Street School in Boston, MA. One of her passions is designing and creating new jewelry from a customer’s old or broken jewelry. Inspired by living on the ocean, Erin uses the swirl as her signature symbol for the ebb and flow of life, like the tides coming in and going out. In addition to her design work she also does our jewelry repairs in our state of the art jewelry service center. She’s always ready to step away from her work bench to meet with a client to discuss design ideas.