Eclectic and versatile, with more than a dash of fun; people often use these words to describe not only Zina's designs, but also Zina herself. From her earliest days, she was surrounded by varied influences and characterized by her desire for new experiences. Inspired by her father's example and surrounded by the artisans in his factory, Zina had fallen in love with design by age twelve. Understanding that the traditional jewelry industry focused on special occasion pieces, Zina envisioned a sterling line that was fashion-forward and accessible. "Women want everyday items for work and dinner," she explains. "Jewelry you can purchase for yourself and that tells the world how you want to be interpreted."